I was always curious why certain marketing worked and some marketing did not.

Wal-Mart's size and scale is so vast they literally have the ability to change the face of the entire country. If Wal-Mart were to make a decision tomorrow to refuse to sell a single product made with partially hydrogenated oils, for example, we'd probably see rates from heart disease decline a few years later. That's how powerful Wal-Mart is.

It is better to disappoint people with the truth than to appease them with a lie.

When we accept the fact that we can't do everything, we are more willing to ask for and accept help when we do anything.

When we are selective about doing business only with those who believe in our WHY, trust emerges.

What I'm doing is obeying the law of diffusion of innovations.

I can't stand those people, speakers in a room, they say this all the time, "If I can just help one person in this room, I've done my job." You have an audience of 500 people and your standard of success is one person? That's terrible. If you help one person in the room, you're an abject failure. You have to change something.