Leaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we're inspired to follow.
Simon SinekStarbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
Simon SinekWhen you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.
Simon Sinek