Great communicators don't just hear the words. Great communicators hear the meaning behind the words

People don't buy what you do; they buy why you do it and what you do simply proves what you believe.

You [should] persist even though there are some short-term stresses and even though there is some uncertainty, because it's the right thing to do.

There is a difference between offering a service and being willing to serve. They may both include giving but only one is generous.

When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.

What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.

Those who lead inspire us Whether they are individuals or organizations, we follow those who lead not because we have to but because we want to.