If you're looking for a book that will spike in sales and then go away and then spike again when it comes out in paperback, your normal model, I definitely won't give you that.
Simon SinekI'm building on purpose. I'm building that tipping point. I'm building that law of diffusion of innovation.
Simon SinekWhat's important to me is that I put messages out, whether it's a TED talk, whether it's a book.
Simon Sinek