Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second.
Simon SinekGreat leaders state out loud what they intend to do and in doing so, they get things done.
Simon SinekI look for the hotels that have figured out the comfortable balance - a modern room that is well designed, and really clean sheets.
Simon SinekIn the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others.
Simon Sinek