When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.

Leaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we're inspired to follow.

I was a nobody when I met with the publisher. Nobody knew who I was. I was doing some speaking for entrepreneurs. I did little groups. I had no following.

I can't stand those people, speakers in a room, they say this all the time, "If I can just help one person in this room, I've done my job." You have an audience of 500 people and your standard of success is one person? That's terrible. If you help one person in the room, you're an abject failure. You have to change something.

Champions are not the ones who always win races - champions are the ones who get out there and try. And try harder the next time. And even harder the next time. 'Champion' is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes.

The responsibility of the company is to help the people, grow as people. If we can do that, then the company will grow as a company.

No one knows everything. But together, we know a whole lot.