When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.

Most organizations only focus on WHAT they do and HOW they do it - tactics and strategies - and they aren't even aware that this thing called the WHY exists. Focusing on only two pieces of a three piece puzzle leaves an organization, or a career, inherently out of balance. Being out of balance, only operating on two of the three pieces, shows up in different ways - increased stress, loss of passion, obsession with what your competition is doing, being forced to play the price game, trouble differentiating. These are all signs that the WHY is missing.

We can make up for lost money, but we can't make up for lost time.

The primary ingredient for progress is optimism. The unwavering belief that something can be better drives the human race forward.

If we inspire people, they will give us more than we asked for. If we manipulate them, they will give us exactly what we paid for

When my books came out, they started selling but they started selling at a relatively consistent but low pace. And they started to pick up the pace.

Those in pursuit of Why are inspired to do what is right. Those in pursuit of What are driven to do what is easy.