I don't care about convincing the people who think I'm naive or an idiot. I'm interested in how do I inspire the people who are open-minded that there's a different way of seeing the world.

The creatives are rarely professional and the professionals are rarely creative.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

A good leader shares information, even if they don't know the whole story. Without any information, people create their own, which causes fear and paranoia.

I'm pretty confident the why works now. When it first began, somebody said to me: "Will this work in big business?" I said, "I don't know. Let's try." Somebody said will this work in entrepreneurs, relationships or government and military. I said, "I don't know. Let's try." I kept applying the scientific method. I had a theory. I kept applying that theory, looking for opportunities to fail and it kept working.

It's better to have a great team than a team of greats.

Progress and innovation happen when you set unrealistic goals.