I don't care about convincing the people who think I'm naive or an idiot. I'm interested in how do I inspire the people who are open-minded that there's a different way of seeing the world.

Leaders don't look for recognition from others, leaders look for others to recognize.

The value of emotions comes from sharing them, not just having them.

We can rationalize anything and easily quit on ourselves. Leadership is refusing to quit on others.

Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.

Start with why. And work really hard to make sure you're consistent.

Trust is built on telling the truth, not telling people what they want to hear.