What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.
Simon SinekIt is a luxury to put our interests first. It is an honor to put the interests of others before our own.
Simon SinekLeading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.
Simon Sinek