There are two types of claims: those based on hard numbers and those based on slippery numbers.
Simon SinekLeadership is like exercise. Do it everyday, the results take time but you will see them. It's the little things.
Simon SinekLike a good parent can't also be his child's best friend, a leader with authority requires some separation from subordinates.
Simon SinekAverage companies give their people something to work on. The most innovative organizations give their people something to work toward.
Simon SinekYou have to write a book because you believe it has helped you, because you believe it has helped others personally and you are dying to share with it others because you know it will add value to their lives. You write it for them like a gift. You don't want anything from them. You don't want them to do anything for you. You don't even care if they all share the book with their friends, they don't all have to buy them. You're just dying to share this idea with people. Your challenge is to write it in a way that is compelling, enjoyable to read so that they will get the idea.
Simon Sinek