Walt Disney had a very clear sense of why. He was about happiness. Remember when Disney was founded, it was during war. People said that life sucked. And he said, "No." He was an eternal optimist who said: "Life is beautiful. It's about giving. It's about family." Look what happened. His cause grew and people committed themselves to helping him grow the Disney why and it was hugely successful.
Simon SinekPeople who go to work to be a part of the cause don't go home. They are home. Now - who wants to quit?
Simon SinekI was a nobody when I met with the publisher. Nobody knew who I was. I was doing some speaking for entrepreneurs. I did little groups. I had no following.
Simon SinekMore often than not when we do not like our work, it's not necessarily because of the work itself. But more often because of the people we work with and more importantly because of the lack of leadership. It is amazing how inspired and motivated we can be when we like the people and when we feel like we show up to work because our leaders care about our wellbeing. It is kind of incredible actually.
Simon Sinek