Because a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.

Leadership is not achieved by an individual. Leadership is bestowed by the group.

Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.

Value is not determined by those who set the price. Value is determined by those who choose to pay it.

The value of emotions comes from sharing them, not just having them.

Truly effective and inspiring leaders aren’t actually driven to lead people; they are driven to serve them.

I was always curious why certain marketing worked and some marketing did not.