Because a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.

Great communicators don't just hear the words. Great communicators hear the meaning behind the words

The goal is not simply to 'work hard, play hard.' The goal is to make our work and our play indistinguishab le.

You'll never see the president carry his own luggage, and why? Because even though we know he has luggage, it would reduce his stature if he was too much like us. We need to think of our leaders as being above us, even though they must still relate to us.

If you want to achieve anything in this world, you have to get used to the idea that not everyone will like you.

Systems and processes are essential to keep the crusade going, but they should not replace the crusade.

If you're interested in a book that will steadily grow and sell for a very long time, I promise you I will give you that.