Because a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.

When leaders care less about their people, their people will be careless.

When we are selective about doing business only with those who believe in our WHY, trust emerges.

Dr. King gave the "I have a dream" speech, not the "I have a plan" speech.

I'm very clear about what I believe.

It's always the organizations that are resource constrained that come up with the good ideas to win.

There's only one of me. With you using the why in the center of your work helps me.