There is a difference between running with all your heart with your eyes closed and running with all your heart with your eyes wide open.

Nobody writes a book to get rich. It's like speaking.

So much of starting a business or affecting change is the confidence and courage to simply try.

The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

Leadership is neither a rank nor a title. It is a choice. The choice to provide care and protection for those for whom we are responsible.

We last longer if we compete against ourselves for the good of others instead of competing against others for the good of ourselves.

Greatness is not born from one success. Greatness is born from persevering through the countless failed attempts that preceded.