Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second.
Simon SinekIntelligence looks for what is known to solve problems. Creativity looks for what is unknown to discover possibilities.
Simon SinekI would never find myself or unlikely to find myself in a room where I have a skeptic who brought me in. But I very often am in a situation somebody who's there who didn't invite me was a skeptic. That happens all the time.
Simon Sinek