The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.
Simon SinekSpending time with the military certainly lends itself to some remarkable experiences, and I've been privileged to have had my share.
Simon SinekThough there are lessons that can be learned about becoming a great leader, most exist inherently in the bellies of those who lead.
Simon Sinek