The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.
Simon SinekIf you help one person in the room, you're an abject failure. You have to change something.
Simon SinekIf we inspire people, they will give us more than we asked for. If we manipulate them, they will give us exactly what we paid for
Simon Sinek