The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

I never set out to do the things I'm doing now.

Because a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.

I only have one why, and my challenge is to make sure the things I say and the things I do remain consistent for as often and as long as possible.

Actions speak louder than words. All companies say they care, right? But few actually exercise that care.

Fight against something and you focus on the thing you hate. Fight for something and you focus on the thing you love.

Bad leaders believe that they have to project control at all times.