The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.
Simon SinekIt's important to slow down, every now and then, for no other reason than to call someone to say 'Hi.' It doesn't have to be a long conversation. Just calling out of the blue does more to let someone know you still care about them than nearly anything else.
Simon SinekWhen my books came out, they started selling but they started selling at a relatively consistent but low pace. And they started to pick up the pace.
Simon SinekWHY did we start doing WHAT weโre doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?
Simon SinekTrue love exists in business. It's when Employee and Employer are amazingly grateful to have each other. We should all have true love at work.
Simon Sinek