The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

The passion to change the world for the better is a more powerful force than defense to keep it the same.

You have to write a book because you believe it has helped you, because you believe it has helped others personally and you are dying to share with it others because you know it will add value to their lives. You write it for them like a gift. You don't want anything from them. You don't want them to do anything for you. You don't even care if they all share the book with their friends, they don't all have to buy them. You're just dying to share this idea with people. Your challenge is to write it in a way that is compelling, enjoyable to read so that they will get the idea.

Innovation is not born from the dream, innovation is born from the struggle

True love exists in business. It's when Employee and Employer are amazingly grateful to have each other. We should all have true love at work.

Give someone responsibility and they will do their best. Make them accountable and they will do even better.

The future is only scary if we try to avoid it.