The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

Our vision is only actionable if we share it. Without sharing, it’s just a figment of our imagination.

Trust emerges when we have a sense that another person or organization is driven by things other than their own self-gain.

Great leaders state out loud what they intend to do and in doing so, they get things done.

Those who lead inspire us Whether they are individuals or organizations, we follow those who lead not because we have to but because we want to.

Leaders, whatever the size of their organizations, are those willing to put the interests of other people before their own.

I never set out to do the things I'm doing now.