TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.
Simon SinekThe ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.
Simon SinekThere are two types of claims: those based on hard numbers and those based on slippery numbers.
Simon Sinek