If a movement is to have an impact it must belong to those who join it, not those who lead it.

If you want to feel happy, do something for yourself. If you want to feel fulfilled, do something for someone else.

The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

I don't have to convince everybody in the room. I just need a critical mass of the people in the room.

We should never change our minds about where we are going, but always be curious about different ways to get there.

Pursue the thing inside us and others will help us. Pursue the things outside us and others will compete with us.

You have to have a patience for exercise.