If a movement is to have an impact it must belong to those who join it, not those who lead it.

When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.

I'm very prescriptive about who I work with. I'm very clear about what I believe. If they believe what I believe I will work with them. If they say things like, "Convince me we should do this." I walk away.

When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.

If everything goes right, we get a good experience. If everything goes wrong, we get a good story.

I don't enjoy eating humble pie; it never tastes good. But I do appreciate it when it happens.

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.