The people who say,"What guarantee do I have?" I walk away. I'll get you later.

People will do as they are told by someone who outranks them, but they will only follow someone they believe in.

Disney is beloved again. They can now attract the talent again and they can hold onto the talent again. People trust them again. It's all return since they went back to the why.

All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

A leader's job is not just to get the best out of their people-a leader's job is to make more leaders.

The difference between those who do and those who don't is that those who don't believe it when they are told they can't.