True #leadership isn't the bastion of a few who sit at the top ... We all need to step up, take the risk and put our interests second-not always-but when it counts.

The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

A leader is the one who speaks last and acts first.

If everything goes right, we get a good experience. If everything goes wrong, we get a good story.

People don't buy what you do; they buy what you stand for.

Leadership is not communicating what we need. Leadership is communicating what we can contribute.

Progress and innovation happen when you set unrealistic goals.