Systems and processes are essential to keep the crusade going, but they should not replace the crusade.
Simon SinekNike doesn't want to make products for everyone - they want to make products for champions.
Simon SinekStand for people. Not a product or service or metric or number. If we stand for real, living, breathing people, we will change the world.
Simon SinekA parent does not do everything for their kid. A parent that does everything for their kid produces a kid with no self-confidence.
Simon Sinek