Words may inspire but only action creates change.

We have no choice, we must all die. How we live, however, is entirely of our choosing.

You have to write a book because you believe it has helped you, because you believe it has helped others personally and you are dying to share with it others because you know it will add value to their lives. You write it for them like a gift. You don't want anything from them. You don't want them to do anything for you. You don't even care if they all share the book with their friends, they don't all have to buy them. You're just dying to share this idea with people. Your challenge is to write it in a way that is compelling, enjoyable to read so that they will get the idea.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

Stories are attempts to share our values and beliefs. Storytelling is worthwhile when it tells what we stand for.

If everything goes right, we get a good experience. If everything goes wrong, we get a good story.

Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.