Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.

The challenge of the unknown future is so much more exciting than the stories of the accomplished past.

When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.

We'd achieve more if we chase the dream instead of the competition.

There are leaders, and there are those who lead. Leaders are those who hold a position of power or authority. But those who lead are those who inspire us. And it's those who start with why, that have the ability to inspire those around them or find others who inspire them.

Nike doesn't want to make products for everyone - they want to make products for champions.

Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness.