Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness.

Value is a perception not a calculation. Value is something people feel, not something we tell them they get

Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.

Reality will always prevail so why help it? Be an idealist and see what happens.

Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.

When you start with why, which decision you make becomes very easy. It is so hard to do when you may suffer a short term loss or you may lose out on some short term gain. But in the long run it's way more powerful and way more stable.

Trust is built on telling the truth, not telling people what they want to hear.