We don’t do business with companies. We do business with people.

Leadership is not achieved by an individual. Leadership is bestowed by the group.

I was a nobody when I met with the publisher. Nobody knew who I was. I was doing some speaking for entrepreneurs. I did little groups. I had no following.

Following takes why. Transactions take what. It has to be real. It has to be the same for writing a book.

It doesn't matter how much we know, it matters how clearly others can understand what we know.

Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.

When my books came out, they started selling but they started selling at a relatively consistent but low pace. And they started to pick up the pace.