There is a difference between running with all your heart with your eyes closed and running with all your heart with your eyes wide open.
Simon SinekStand for people. Not a product or service or metric or number. If we stand for real, living, breathing people, we will change the world.
Simon SinekWhen we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.
Simon SinekIt's better to go slowly in the right direction than go speeding off in the wrong direction.
Simon SinekLeading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.
Simon Sinek