Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.
Simon SinekA star wants to see himself rise to the top. A leader wants to see those around him rise to the top.
Simon SinekI put messages out there that start with why and they talk about what I believe. They go on to demonstrate and give examples. If it resonates with others, those with whom it resonates will share it with their friends and say, "This inspired me. You should watch it. You should read this."
Simon Sinek