I don't consider myself an expert in the why. I don't consider myself an expert in leadership. I consider myself a student of leadership and I consider myself a student of the why. I'm constantly learning and I'm constantly looking for opportunities where it it will fail.

Good marketing speaks to human beings - the way human beings understand and take in information.

We must be clear about where we’re going if we want anyone to help us get there.

Managers watch over our numbers, our time and our results. Leaders watch over us.

Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.

All the perks, all the benefits and advantages you may get for the rank or position you hold, they aren’t meant for you. They are meant for the role you fill. And when you leave your role, which eventually you will, they will give the ceramic cup to the person who replaces you. Because you only ever deserved a Styrofoam cup.

Optimists focus on the place they are going. Pessimists focus on the obstacles along the route. To become an optimist simply look ahead.