I don't care about preaching to the converted.

I never imagined I'd write a book.

Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.

Instead of showing up to let everyone know how great we are, show up to find out how great everyone else is.

I think most people are inherently interested in how their brain works, in what makes them tick.

When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.

Money is a short-term result that incentivizes short-term decision making.