The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.
Simon SinekOur goals should serve as markers, measurements of the progress we make in pursuit of something greater than ourselves.
Simon SinekDon't wait for perfection before you start. Start somewhere so you can have something tangible you can work to perfect.
Simon Sinek