The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
Simon SinekGreat leaders state out loud what they intend to do and in doing so, they get things done.
Simon SinekTo succeed takes more than the desire to win. It also takes the acceptance that we could fail.
Simon SinekI like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight.
Simon SinekThe ones who show up to take, they show up and say, "Hi. My name is Steve. I'm an expert in this and I've studied this and I've worked with these clients." On every single power point presentation, it has their email, their Twitter handle and their Facebook account, so you can follow them. At the end, they tell you, "Please follow me." When you ask them a question, they say, "Well, I could tell you the answer, but you should really just read my book."
Simon Sinek