Walt Disney had a very clear sense of why. He was about happiness. Remember when Disney was founded, it was during war. People said that life sucked. And he said, "No." He was an eternal optimist who said: "Life is beautiful. It's about giving. It's about family." Look what happened. His cause grew and people committed themselves to helping him grow the Disney why and it was hugely successful.
Simon SinekPeople don't buy what you do; they buy why you do it and what you do simply proves what you believe.
Simon SinekIt doesn't matter how much we know, it matters how clearly others can understand what we know.
Simon SinekNew ideas need audiences like flowers need bees. No matter how bright and colorful, they will die unless others work to spread them
Simon Sinek