Walt Disney had a very clear sense of why. He was about happiness. Remember when Disney was founded, it was during war. People said that life sucked. And he said, "No." He was an eternal optimist who said: "Life is beautiful. It's about giving. It's about family." Look what happened. His cause grew and people committed themselves to helping him grow the Disney why and it was hugely successful.
Simon SinekWhat good is it to have a belly if there's no fire in it? Wake up, drink your passion, light a match and get to work.
Simon SinekI would never find myself or unlikely to find myself in a room where I have a skeptic who brought me in. But I very often am in a situation somebody who's there who didn't invite me was a skeptic. That happens all the time.
Simon SinekI'm pretty confident the why works now. When it first began, somebody said to me: "Will this work in big business?" I said, "I don't know. Let's try." Somebody said will this work in entrepreneurs, relationships or government and military. I said, "I don't know. Let's try." I kept applying the scientific method. I had a theory. I kept applying that theory, looking for opportunities to fail and it kept working.
Simon Sinek