Walt Disney had a very clear sense of why. He was about happiness. Remember when Disney was founded, it was during war. People said that life sucked. And he said, "No." He was an eternal optimist who said: "Life is beautiful. It's about giving. It's about family." Look what happened. His cause grew and people committed themselves to helping him grow the Disney why and it was hugely successful.

People don't buy what you do; they buy why you do it and what you do simply proves what you believe.

It doesn't matter how much we know, it matters how clearly others can understand what we know.

New ideas need audiences like flowers need bees. No matter how bright and colorful, they will die unless others work to spread them

I was always curious why certain marketing worked and some marketing did not.

Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.

The trick to balance is to not make sacrificing important things become the norm.