Entrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves.

Profit isn't a purpose, it's a result. To have purpose means the things we do are of real value to others.

Nike doesn't want to make products for everyone - they want to make products for champions.

When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.

A small team, committed to a cause bigger than themselves, can achieve absolutely anything.

Greatness starts with a clear vision of the future.

Always plan for the fact that no plan ever goes according to plan.