Greatness is not born from one success. Greatness is born from persevering through the countless failed attempts that preceded.

I'm very clear about what I believe.

I cannot tell you how long it takes for your exercise to work. If you haven't seen any results in a year or six months you're doing something wrong.

Taking a job for the cash is not as important as taking a job for the joy.

The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

Communication is not about speaking what we think. Communication is about ensuring others hear what we mean.

You have to be careful what you think you know.