Greatness is not born from one success. Greatness is born from persevering through the countless failed attempts that preceded.

The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.

Value is a perception not a calculation. Value is something people feel, not something we tell them they get

When you start with why, which decision you make becomes very easy. It is so hard to do when you may suffer a short term loss or you may lose out on some short term gain. But in the long run it's way more powerful and way more stable.

I've been dogmatic to use myself as a case study.

Hire people inspired to achieve something big over people who demand something big before they feel inspired.

Genius is in the idea. Impact, however, comes from action!