The true value of a leader is not measured by the work they do. A leader's true value is measured by the work they inspire others to do.

To succeed takes more than the desire to win. It also takes the acceptance that we could fail.

Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.

Sometimes we give too much too soon. Sometimes we hold back for too long. This is our beautiful dance. Our imperfect dance. This is the dance that makes us human.

Leadership is neither a rank nor a title. It is a choice. The choice to provide care and protection for those for whom we are responsible.

Too many people write books because they want to be a New York Times best-seller. They want the glory and the fame.

When a player has a slump, we do not trade them, we coach them. It is the same with our employees.