The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

There's only one of me. With you using the why in the center of your work helps me.

A good leader shares information, even if they don't know the whole story. Without any information, people create their own, which causes fear and paranoia.

We invest in things like the future, like our children, like education. In other words, we invest in things that we understand we will not see an immediate return of investment but everybody knows it will have a positive impact and you can easily measure it over the course of time. Your why is exactly the same thing.

Start with why. And work really hard to make sure you're consistent.

Greatness starts with a clear vision of the future.

If you want to achieve anything in this world, you have to get used to the idea that not everyone will like you.