The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

We should never let reality interfere with our dreams. Reality can't see what we can see.

The cost of leadership is self-interest.

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

Stories are attempts to share our values and beliefs. Storytelling is worthwhile when it tells what we stand for.

Bad leaders believe that they have to project control at all times.

If you want to achieve anything in this world, you have to get used to the idea that not everyone will like you.