The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

And when a leader embraces their responsibility to care for people instead of caring for numbers, then people will follow, solve problems and see to it that that leader’s vision comes to life the right way, a stable way and not the expedient way.

Bad leaders believe that they have to project control at all times.

I put messages out there that start with why and they talk about what I believe. They go on to demonstrate and give examples. If it resonates with others, those with whom it resonates will share it with their friends and say, "This inspired me. You should watch it. You should read this."

Stand for people. Not a product or service or metric or number. If we stand for real, living, breathing people, we will change the world.

Poor leaders push us towards the goal. Great leaders guide us through the journey.

Leadership is about making people feel safe. When someone feels heard, they feel safe.