The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

If you help one person in the room, you're an abject failure. You have to change something.

You are authentic when everything you say and everything you do you ACTUALLY believe.

So much of starting a business or affecting change is the confidence and courage to simply try.

Directions are instructions given to explain how. Direction is a vision offered to explain why.

It's better to do it than to talk about how perfect it could be.

We can not lead an organization, we can run an organization. We can only lead people.