The most basic human desire is to feel like you belong. Fitting in is important.
The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.
How can you help the human race progress?
It's better to go slowly in the right direction than go speeding off in the wrong direction.
What you do simply proves what you believe.
Leaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we're inspired to follow.