Start with why. And work really hard to make sure you're consistent.
Anyone can sell product by dropping their prices, but it does not breed loyalty.
I don't enjoy eating humble pie; it never tastes good. But I do appreciate it when it happens.
Taking a job for the cash is not as important as taking a job for the joy.
We call them leaders because they go first, because they take the risk before anybody else does, because they will choose to sacrifice so their people will be safe and protected.
Nike doesn't want to make products for everyone - they want to make products for champions.