People don't buy what you do; they buy why you do it and what you do simply proves what you believe.

The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.

When a player has a slump, we do not trade them, we coach them. It is the same with our employees.

When we are selective about doing business only with those who believe in our WHY, trust emerges.

I like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight.

I never set out to do the things I'm doing now.

Good marketing speaks to human beings - the way human beings understand and take in information.