People don't buy what you do; they buy why you do it and what you do simply proves what you believe.

The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.

If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.

The responsibility of the company is to help the people, grow as people. If we can do that, then the company will grow as a company.

Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.

Your work is your own private megaphone to tell the world what you believe.

Leadership is not achieved by an individual. Leadership is bestowed by the group.