You don't want to just do a joke because it works - we can make a lot of jokes work - you want to do a joke because it will hopefully build into an argument.
Stephen ColbertNorthwestern's alumni list is truly impressive. This university has graduated best-selling authors, Olympians, presidential candidates, Grammy winners, Peabody winners, Emmy winners, and that's just me!
Stephen ColbertThink books aren't scary? Well, think about this: You can't spell "Book" without "Boo!
Stephen ColbertThe interesting thing about fake news and fake media is that it's a heresy against reality. Again, as a Catholic, I was taught that the greatest sin was heresy. Because not only are you a sinner, you are proselytizing and inviting other people into your sinful state through your heresy. You're a recruiter for your own fallen state. Donald Trump is a heretic against reality. Basically, he's lying for sport. He's inviting people into his heresy that there is no objective reality.
Stephen Colbert