Principles don't die. They aren't here one day and gone the next. They can't be destroyed by fire, earthquake or theft. Principles are deep, fundamental truths, classic truths.

You can't change the fruit without changing the root.

The main thing is to keep the main thing the main thing.

Courage isn't absenct of fear, it is the awareness that something else is important

The challenge of work-life balance is without question one of the most significant struggles faced by modern man.

Brands need to reinvent themselves from time to time to stay relevant.

The nature of life is to be a study of contrasts: joy/sadness, full/empty. The Main Thing is to Keep The Main Thing The Main Thing.