Belief is another word for paradigm. It's a synonymous. Your belief of the way things are. Values are the way things should be, it's a paradigm of the way things should be. Beliefs are the paradigms of the way things are.
Stephen CoveySomeone once inquired of a Far Eastern Zen master, who had a great serenity and peace about him no matter what pressures he faced, "How do you maintain that serenity and peace?" He replied, "I never leave my place of meditation." He meditated early in the morning and for the rest of the day, he carried the peace of those moments with him in his mind and heart.
Stephen CoveyThe amateur salesman sells products; the professional sells solutions to needs and problems.
Stephen CoveyThe most effective way I know to begin with the end in mind is to develop a personal mission statement or philosophy or creed. It focused on what you want to be (character) and to do (contributions and achievements) and on the values or principles upon which being and doing are based.
Stephen Covey