Satisfied needs do not motivate. It's only the unsatisfied need that motivates. Next to physical survival, the greatest need of a human being is psychological survival - to be understood, to be affirmed, to be validated, to be appreciated.
Stephen CoveyEveryone chooses one of two roads in life - the old and the young, the rich and the poor, men and women alike. One is the broad, well-traveled road to mediocrity, the other road to greatness and meaning.
Stephen CoveyA long, healthy, and happy life is the result of making contributions, of having meaningful projects that are personally exciting and contribute to and bless the lives of others.
Stephen CoveyMany people think in terms of either/or: either you're nice or you're tough. Win-win requires that you be both. It is a balancing act between courage and consideration. To go for win-win, you not only have to be empathic, but you also have to be confident. You not only have to be considerate and sensitive, you also have to be brave. To do that-to achieve that balance between courage and consideration-is the essence of real maturity and is fundamental to win-win.
Stephen Covey