Using the Product Development Waterfall diagram for Customer Development activities is like using a clock to tell the temperature. They both measure something, but not the thing you wanted.

Disruption on the first day always looks like a toy.

A startup is a temporary organization designed to search for a repeatable and scalable business model.

Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model.

Using the Product Development Waterfall diagram for Customer Development activities is like using a clock to tell the temperature. They both measure something, but not the thing you wanted.

At the end of the day, you can decide whether you want to be an employee with a great attendance record, getting promoted to ever better titles and working on interesting projects - or whether you want to attempt to do something spectacular - this be or do should be a question you never stop asking yourself - for the next 20 years, and beyond.

Build and they will come’ is not a strategy, it’s a prayer.