Startups are painful, stressful and at times demoralizing. You need to be a true believer in the vision of what you are doing. You need to passionate about it and love what youโre doing. If you donโt, there is no way you can sustain the hours, stress and disappointment. Thereโs no way youโre going to be able to convince investors, customers and most importantly recruit a world-class team if you not building something you think is going to change the world.
Steve BlankYou need to ask yourself, โWhere do you want to work: startups, mid-size or large companies?โ If you find yourself debating the โstartup versus large companyโ choice youโve already chosen the big company. Entrepreneurship isnโt a career choice itโs a passion and obsession.
Steve BlankGreatest risk is not development of new product, but development of customers and markets
Steve BlankAt the end of the day, you can decide whether you want to be an employee with a great attendance record, getting promoted to ever better titles and working on interesting projects - or whether you want to attempt to do something spectacular - this be or do should be a question you never stop asking yourself - for the next 20 years, and beyond.
Steve Blank