Greatest risk is not development of new product, but development of customers and markets

No Plan Survives First Contact With Customers

We now know that something between 85 and 90 percent of most software product features are unwanted and unneeded by customers. That is an enourmous ammount of waste of time and money that ends up on the floor.

There are no facts inside the building so get the hell outside.

Build and they will come’ is not a strategy, it’s a prayer.

People talk about getting lucky breaks in their careers. I’m living proof that the “lucky breaks” theory is simply wrong. You get to make your own luck... The world is run by those who show up…not those who wait to be asked.

Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.