Greatest risk is not development of new product, but development of customers and markets
Steve BlankBusiness plans are the tool existing companies use for execution. They are the wrong tool to search for a business model.
Steve BlankStartups are painful, stressful and at times demoralizing. You need to be a true believer in the vision of what you are doing. You need to passionate about it and love what youโre doing. If you donโt, there is no way you can sustain the hours, stress and disappointment. Thereโs no way youโre going to be able to convince investors, customers and most importantly recruit a world-class team if you not building something you think is going to change the world.
Steve Blank