Using the Product Development Waterfall diagram for Customer Development activities is like using a clock to tell the temperature. They both measure something, but not the thing you wanted.
Steve BlankBusiness plans are the tool existing companies use for execution. They are the wrong tool to search for a business model.
Steve BlankGreatest risk is not development of new product, but development of customers and markets
Steve BlankAt the end of the day, you can decide whether you want to be an employee with a great attendance record, getting promoted to ever better titles and working on interesting projects - or whether you want to attempt to do something spectacular - this be or do should be a question you never stop asking yourself - for the next 20 years, and beyond.
Steve Blank