Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.

A business model describes how your company creates, delivers and captures value.

When you're gone would you rather have your gravestone say, 'He never missed a meeting.' Or one that said, 'He was a great father.'

Using the Product Development Waterfall diagram for Customer Development activities is like using a clock to tell the temperature. They both measure something, but not the thing you wanted.

There are no facts inside the building so get the hell outside.

Disruption on the first day always looks like a toy.

Essentials of how to do a startup do not include writing a business plan