Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".
Theodore LevittCreative people tend to pass the responsibility for getting down to brass tacks to others.
Theodore LevittThe fact that a consistendy highly creative person is generally irresponsible in the sense that we have used this term is in part predictable from what is known about the freewheeling fantasies of very young children.
Theodore Levitt