Design is all about learning from doing, that’s how we evolve to the best solution.

Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.

Good design successfully manages the tensions between user needs, technology feasibility, and business viability.

Thinking like a designer can transform the way you develop products services, processes and even strategy

Above all, think of life as a prototype. We can conduct experiments, make discoveries, and change our perspectives. We can look for opportunities to turn processes into projects that have tangible outcomes. We can learn how to take joy in the things we create whether they take the form of a fleeting experience or an heirloom that will last for generations.

It’s critical that young people start flexing their creative muscles in order to take on the world's most complex challenges.

It's not an 'either/or,' it's an 'and.' You can be serious and play.