It's not an 'either/or,' it's an 'and.' You can be serious and play.
Design is all about learning from doing, that’s how we evolve to the best solution.
Where you innovate, how you innovate, and what you innovate are design problems.
Optimism requires confidence, and confidence is built on trust. And trust, as we know, flows in both directions.
Thinking like a designer can transform the way you develop products services, processes and even strategy
Part of maintaining a thriving creative culture is giving people time and permission to play.