Our whole goal in life is to give you something you didnโt know you wanted and then once you get it, you canโt imagine your life without itโฆ and you can count on apple doing that.
Tim CookGaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
Tim CookWe're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
Tim CookIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
Tim CookOur business is not based on having information about you. Youโre not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if theyโre making money mainly by collecting gobs of personal data, I think you have a right to be worried.
Tim Cook