I just want to build great products.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

I don't think Apple has to own a content business.

It's clear why hacking communities are [growing]. Because it's like, there's a lot more gold there. There's a lot more to steal than ever before.

No one should have a key that turns a billion locks. It shouldn't exist.