Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

Siri has proven to us that people want to relate to the phone in a different way.

I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

I don't really think anything Microsoft does puts pressure on Apple.