What makes Siri cool is she has a personality.
Nobody wants to buy sour milk.
Maybe law enforcement would like the ability to turn on the camera on your Mac.
You can only do so many things great, and you should cast aside everything else.
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.