There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.
Tim CookGraduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
Tim CookCompanies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
Tim Cook