I've always hated litigation, and I continue to hate it.

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

Nobody wants to buy sour milk.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.