We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
Tim CookIf I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.
Tim CookWhile our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.
Tim CookThose who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
Tim CookI think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
Tim Cook